Using AI Generated Content Within Your Website

AI generated content is becoming a popular choice for many website owners because it is easy to access and usually free. It gives them back time they would usually have spent writing content or hunting for a specific stock image to use. But is using AI generated content the best thing for your website and what types should you use? Or should still be creating your content from scratch?

Types of AI Generated Content

Artificial intelligence or AI-generated content is content that is made by machine learning algorithms. AI can produce large volumes of content quickly and without the need of manual work by the web master or marketer. There are multiple types of content that AI can produce, including:

News articles
Visual content
Chatbots
Social media posts
Product descriptions
Audio content

But should you be using AI generated content within your website?

Pros and Cons of Using AI Generated Content?

If you have writers block, the idea of having AI giving you the ideas and content you need sounds fantastic. While there are some AI's which you need to pay to use, there are also heaps of free ones you can use. Surely this is the next best thing to sliced bread?

The benefits of using AI generated content within your website include:

new fresh content is always ready when you want it
efficient and scalable, with large volumes of content creatable in short periods of time
cost effective, especially if your chosen AI is free
create more focused content, achieved by supplying AI with correct input information

And with the pros, there's always some cons of AI generated content, including:

quality concerns, as AI is relying on existing data that may or may not be accurate
plagiarism, as AI may give you the same or highly similar content found elsewhere on the web
SEO issues, as Google does not like content which is not on topic or poorly written
lack of creativity, as AI can only use existing data to create information
Human reviewing still needed, as often AI generated content is obviously artificially written
no 'new ideas' as AI can only use existing data when creating their content

What Does Google Think of AI Generated Content?

But what does Google have to say about website AI generated content? Currently Google's attitude is one of focusing on the quality of the content, rather than how that content is produced. Google says it rewards high quality content that demonstrates their preferred qualities of E-E-A-T: expertise, experience, authoritativeness and trustworthiness. However, the 2024 March core algorithm update seemed to penalise websites with AI content, and has treated AI content in the past as spam. Spammy behaviour is defined by Google as being a website uploading multiple low quality articles daily, when a website rents out part of its website for spam (site reputation abuse) and when somebody purchases a high ranking expired domain and then adds spammy content to the site of the newly live domain.

Google still continues to favor people-first content (content created for people and not for search engine rankings), websites that are providing great page experiences for their visitors, there is displayed evidence of the author's or expert's authentication, and of course, requiring high quality content. So yes, you can use AI generated content within your website, just keep an eye on it that it meets E-E-A-T.

List of AI Generators to Check Out

Ai generators don't just create written text. They can also create artwork, music, sounds and social media posts. Some of the more well known AI generators are: