SEO mō ngā Paetukutuku: Aratohu Katoa + Ngā Utauta Hanga-roto

Kia Kitea i runga i a Google - Me te Kore e uaua

Ko te arotautanga miihini rapu (SEO) tētahi o ngā huarahi tino whai hua hei whakanui ake i te maha o ngā manuhiri ki tō paetukutuku. Mā te huarahi tika, ka taea e koe te kukume mai i ngā manuhiri e rapu ana i tāu e tuku ana—me te kore e whakawhirinaki ki ngā pānuitanga utu.

Mā te Paetukutuku Ao, kua whakauruhia te SEO ki roto i tō paetukutuku mai i te rā tuatahi. Kāore he monomai, kāore he tatūnga uaua—ko ngā taputapu anake e hiahiatia ana e koe hei arotau i tō paetukutuku me te tipu ipurangi.

Tīmatahia te arotau i tō paetukutuku i tēnei rā.

Tīmatahia te Whakamātautau Koreutu

He aha te SEO?

Ko te SEO (Rapu Pūkaha Arotau) he tukanga hei whakapai ake i tō paetukutuku kia teitei ake tōna tūranga i roto i ngā hua rapu pērā i a Google.

Kei roto i tēnei ko te arotau i tō ihirangi, i tō hanganga, me tō whakatakotoranga hangarau kia mārama ai ngā miihini rapu ki tō pae tukutuku, kia whakaaturia ai hoki ki te hunga tika.

He māmā noa te whāinga:
increase visibility → attract traffic → grow your business

He aha te Hiranga o te SEO mō tō Paetukutuku

Ko te SEO tētahi o ngā rautaki tipu roa tino whai hua mō tētahi paetukutuku.

• Te haere tonu o te waka: He rerekē ki ngā pānuitanga, ka mahi tonu te SEO i roto i te wā
• Ngā manuhiri tino hiahia: Kua hiahia kē te hunga e rapu ana
• Ngā utu iti iho: Kāore he take ki te utu mō ia pāwhiri
• Te tipu tauine: Ka hanga uara te ihirangi i roto i te wā

Kua hangaia te Website World hei tautoko i te SEO mai i te tīmatanga, hei āwhina i a koe ki te hanga i tētahi pae e whai hua ana i roto i ngā miihini rapu me te kore he arai hangarau.

Te Mahi a te SEO

E toru ngā mahi matua e whakamahia ana e ngā miihini rapu hei whakatau i ngā paetukutuku:

1. Crawling
Ka matawaihia e ngā miihini rapu tō paetukutuku kia kitea ai ngā ihirangi.

2. Indexing
Ka rongoatia, ka whakaritea hoki ō whārangi ki roto i tētahi pātengi raraunga.

3. Ranking
Ka whakaatuhia ō whārangi i roto i ngā hua rapu i runga i te hiranga me te kounga.

Ko tāu mahi he whakamārama, he whai hua, he ngāwari hoki te mārama ki tō paetukutuku—mā Website World e āwhina ki te whakahaere i te toenga.

Ngā Āhuatanga SEO o te Ao Paetukutuku

Mā te paetukutuku o te ao e māmā ai te SEO mō ngā tīmatanga me ngā kaiwhakamahi matatau. Kei roto i tā mātou tūāpapa paetukutuku rongonui:

• SEO Hanga-i roto ngā āpure mō ngā pane, ngā taitara meta, ngā whakaahuatanga meta me ngā tohu alt whakaahua. Ka taea e ngā taitara meta me ngā whakaahuatanga te āwhina ki te whakapai ake i ō reiti pāwhiri mai i ngā miihini rapu, ā, mā te Ao Tukutuku ka māmā ake te whakatika māu. Ka taea e koe te whakatakoto i ngā tohu meta ngāwari i roto i tā mātou CMS mō te whārangi, te kāwai, te hua me ngā blog. Mā te kuputuhi Alt Whakaahua ka
• Waihanga maherepae aunoa, ka tātaitia e ngā miihini rapu, ka taea rānei e koe te tuku ā-ringa ki ngā miihini rapu takitahi
• He tere, he haumaru hoki te manaaki tukutuku ka āwhina i te mahi. Ko te tere o te paetukutuku he mea nui ki te whakatauranga; ko te manaaki tere ake = he pai ake te whakatauranga
• Tiwhikete manaaki SSL haumaru (HTTPS) kei roto i te nuinga o ngā mahere manaaki
• Tohu tūtohinga - ka whakamahia e mātou te tohu kaupapa JSON hei whakarato raraunga mārama, hanganga hoki
  
• Ngā āheinga SEO DIY - kei a koe te kaha ki te whakahaere i tō ake SEO mā te whakamahi i ā mātou taputapu kua hangaia. Tirohia ā mātou Ngā Rauemi SEO mō ngā aratohu motuhake mō te mahi i tēnā
• Ngā taputapu SEO tae atu ki a Google Analytics he māmā noa te hono atu mā te whakamahi i ō taipitopito aroturuki. AWStats e waatea ana mo nga paetukutuku ora i hangaia ma te whakamahi i ta maatau kaihanga paetukutuku

Ngā Wāhanga Matua e Whā o te SEO

E whā ngā wāhanga matua o te SEO hei mōhio, hei mārama hoki: te SEO o runga-whārangi, te SEO o waho-whārangi, te SEO hangarau me te SEO ā-rohe.

1. I-Whārangi SEO

Ko te SEO-ā-whārangi e pā ana ki te arotau i ngā ihirangi me te hanganga o tō paetukutuku, me te whāinga kia whakapai ake i te tūnga o tō paetukutuku i roto i ngā whārangi hua rapu (SERP). Ko te SEO-ā-whārangi ko ngā ihirangi ka tuhia e koe mō ngā manuhiri o tō pae, ngā ingoa kōnae ka hoatu e koe ki ō whārangi me ō whakaahua, ngā tohu alt whakaahua, ngā tohu taitara, ngā pane whārangi, ngā pane iti whārangi, ngā tuhinga punga, ngā whakaahuatanga meta, ngā kupumatua me ngā hononga ā-roto. Ka taea e koe te ako atu mō te nuinga o ēnei mahi SEO-ā-whārangi mā te pānui i tā mātou tuhinga mō te arotau i o tohu meta. 

Ko te SEO o runga-whārangi te mea māmā rawa atu o ngā wāhanga matua e whā o te SEO, nā te mea kei a koe te mana whakahaere katoa mō ngā mea ka tāpirihia e koe ki tō pae. He wā me te kaha te ako me pēhea te mahi, ā, kāore e tere te puta o ngā hua. He mea anō hoki tēnei me mahi tonu e koe, mō ia whārangi o tō paetukutuku hoki!

Ko nga mahi pai mo te SEO i runga i te whaarangi ko:

• Te whakamahi ngā ihirangi ahurei i roto i tō paetukutuku. Kaua e whakamahi i ngā tuhinga i whakaratohia e te kaihanga mō ngā whakaahuatanga hua - waihangahia tāu ake!
• Tāpiri kupu matua kua whakaritea i roto i ngā taitara whārangi me ngā taitara hua, ngā URL, me ngā whakaahuatanga meta
• Whakauruhia ngā whakaahua kounga teitei me te tuhinga alt whakaahua, te arotau i te rahi o te kōnae mā te kōpeke mena he nui rawa
• Whakamahia ngā arotake me ngā whakatauranga hei whakanui ake i ō tūranga SERP (whārangi hua rapu) me ngā reiti tahuritanga ipurangi.
• Arotauhia to whārangi toa kāwai me te tuhinga whakataki me ngā pane mārama
• Tāpiri ngā hononga ā-roto ki ngā hua e pā ana me ngā pou rangitaki. Whakawhanakehia he rautaki hononga ā-roto he kaupapa matua, he whārangi pou rānei, kātahi ka huri atu ki ngā āhuatanga tino arotahi o te kaupapa matua
• Whakamahia he hanganga URL he kupumatua matua mō ia whārangi, hei tauira: www.shoes.co.nz/baby-shoes

Pānuihia atu i roto i tā mātou tuhinga Tohutohu SEO I-Wharangi mo nga Pakihi Iti

2. Off-Whārangi SEO

Mā te SEO o waho o te whārangi ka hangaia he mana me te whakawhirinaki mō tō paetukutuku puta noa i te tukutuku. Koinei ngā mea ka mahia e koe kāore i runga i tō paetukutuku. Ko tētahi wāhanga nui ko ngā hononga, ngā hononga-muri rānei mai i ētahi atu paetukutuku ki tō paetukutuku. E mārama ana kāore e taea e koe te tāpiri i tētahi hononga mai i te paetukutuku a tētahi atu; me mahi rātou i tēnā. Engari ka taea e koe te whakaputa i tētahi ihirangi tino pai ki tō paetukutuku, ā, ka hiahia rātou ki te tohatoha i tētahi hononga mai i tā rātou pae. Ko te ariā mō ngā hononga-muri ko te whakaaro o Google he taunakitanga mō tētahi paetukutuku te hononga. Ki te hono tētahi ki tō pae mai i tā rātou, me whakaaro rātou he pai te tohatoha i tō pae. I mua, kua whakamahia nuitia e te tangata tēnei rautaki SEO, ā, kua kawea mai e rātou he mano tini hononga mai i ētahi atu pae, me te tumanako ka nui ake ā rātou hononga ki tā rātou pae, ka pai ake te whakaaro o Google mō tā rātou paetukutuku. Ahakoa i mahi tēnei i ngā tau kua pahure ake nei, i ēnei rā ka kite a Google he pāme, ā, ka iti iho te whakatauranga o tō paetukutuku. Ko tētahi atu mea hei whakaaro māu mō te hononga-muri ko te kounga o te paetukutuku i ahu mai ai te hononga. Ko tāu e hiahia ana ko te hononga mai i tētahi paetukutuku rongonui me te kounga teitei, nā te mea koinei te momo waka e hiahia ana koe ki te whiwhi.

Mō te SEO o waho o te whārangi, me mahi koe ki:

• Te whiwhi hononga hono kounga matatika mai i ētahi atu paetukutuku ki āu - me whakamōhio atu ki ētahi atu pakihi i roto i ngā ahumahi e tautoko ana i āu tuhinga mō ngā tuhinga kua tuhia e koe ki tō paetukutuku, mō ō hua rānei e pai ana ki tā rātou hunga whakarongo, me te whai hononga ki ēnei mā roto i ā rātou paetukutuku.
• Te whakamātau i ngā tuku manuhiri ki ngā paetukutuku e tika ana hei whiwhi hononga whakamuri - pātai atu ki ngā pakihi i roto i tētahi ahumahi tautoko mēnā kei te hiahia rātou kia tuhia e koe he blog manuhiri mō tā rātou paetukutuku mō tētahi kaupapa e pai ana ki a rātou.
• Te whakahuahua i ngā waitohu i runga i ngā pāpāho pāpori me ngā whaiaronga. Ka āwhina ā-korekore ngā tohu pāpori me tō aroaro waitohu ipurangi ki ngā tūnga rapu i roto i ngā miihini rapu.
• Te hanga hononga ki nga rangitaki ahumahi,
• Waihangahia he mahere hokohoko ihirangi, e tautuhi ana i ngā āputa ihirangi me ngā wāhanga motuhake, ngā kaupapa rānei e hiahia ana koe kia matua tāpirihia ki tō paetukutuku.
• A ape i nga kaupapa hononga spammy. He maha nga wa ka panuitia enei hei 'whiwhi 5000 hononga mo te $' Ka whakapouri a Google mo nga hononga tuara kua hokona.

Hei ako me pēhea te whiwhi hononga hononga pai, pānuihia tā mātou tuhinga e kīia nei He Aratohu mo te Kaimatau ki te Hanga Hononga

3. SEO Hangarau

Ko te SEO Hangarau he pai te waiho ki nga tohunga. Kei roto i te whakamahinga o to paetukutuku ma te hoahoa me nga mea hangarau e mau tonu ana. Na tenei, kaore i te nuinga o nga wa ka taea e nga rangatira takitahi te whakatika, mena he kaiwhakawhanake paetukutuku. Ina he SEO hangarau nui te paetukutuku, he ngawari ki nga pungawerewere rapu rapu ki te ngokingoki me te tohu i nga ihirangi kei roto i tetahi pae. Ko nga huanga o te paetukutuku e pa ana ki te SEO hangarau ko te tere, mena he pai te waea me te pehea i hangaia ai. Ma te whai turanga hangarau kaha ka awhina a Google ki te tarai i nga wharangi katoa o to paetukutuku.

Ko te tikanga, ko te SEO hangarau e arotahi ana ki:

• He tere, he haumaru hoki te manaaki (kei roto ko te SSL/HTTPS i te Ao Paetukutuku)
• Hoahoa e pai ana mō ngā waea pūkoro
• Ko nga URL ma, ka taea te ngokingoki e tohuhia ana e nga miihini rapu
• Ngā mahere pae XML, ka hangaia aunoatia e te Ao Paetukutuku ngā mahere pae mō ia paetukutuku
• A ape i nga ihirangi taarua mai i nga whiriwhiringa rereke ranei
• Tohu kaupapa - Ka whakamahia e te Website World te tohu kaupapa JSON hei whakarato raraunga mārama, hanganga mō ngā momo ihirangi pēnei i ngā whārangi, ngā FAQ, ngā kāwai, ngā hua, me ngā pou rangitaki. Mā tēnei ka āwhina i ngā miihini rapu kia mārama ake ai ki ngā ihirangi kia taea ai e rātou te whakapai ake i te tika o ā rātou SERP.
• Te tuku anō i ngā hononga whārangi pakaru, tawhito rānei, mā te whakamahi i ngā tohu ā-ture hei whakaatu ki ngā miihini rapu ko tēhea ihirangi taketake, ko tēhea hoki he tāruarua

Ko te rongo pai ko te wā e whakamahia tā mātou kaihanga paetukutuku mō tō paetukutuku, ka tiakina e mātou ngā āhuatanga hangarau SEO katoa māu, tae atu ki te whakarato i te tohu kaupapa, ngā URL hoa SEO me te whakarato i tētahi mahere pae hou mō tō paetukutuku.

Tikiake i tō rārangi arowhai SEO kore utu, kei roto ko ngā mahi hangarau SEO hei mahi i konei.

4. Local SEO

Ko te arotautanga miihini rapu ā-rohe e pā ana ki te mahi i ngā mahi hei arotau i tō aroaro ipurangi me te whakanui ake i ngā tūranga miihini rapu me te nui o ngā manuhiri ki te paetukutuku. Mā te SEO ā-rohe ka āwhina i ngā kiritaki i tō rohe ki te kimi i a koe, he mea tino pai mō ngā pakihi o Aotearoa me ā rātou toa, tari, rohe whenua rānei. Arā, ko ngā kaiwhakapai makawe, ngā kaiwhakapai putiputi, ngā wharekai, ngā kaihoko whenua, ngā wharekai, ngā kaihanga me ngā kaihokohoko. E hiahia ana a Google ki te whakarato i ngā hua pai rawa atu ki āna kaiwhakamahi, nō reira ka tino whiriwhiria e ia i te wā e whiriwhiri ana i ngā whārangi tukutuku hei hono atu.

Ko ngā rautaki matua o te SEO ā-rohe ko:

• Whakatūria tō Kōtaha Pakihi Google, kātahi ka arotauhia
• Kohikohia nga arotake pai
• Tāpirihia nga taipitopito whakapā rite ki nga raarangi ipurangi
• Whakamahia ngā kupumatua ā-rohe (hei tauira, "kaimahi parakimete o Tāmaki Makaurau")
• Te hanga hononga ā-rohe i waenga i ētahi atu pakihi, rōpū hapori rānei, me/ranei mai i ētahi atu pakihi
• Tāpirihia nga korero ki nga waahi o te rohe, penei i nga raarangi NZ, Neighbourly, Reddit

Pānuihia tā mātou tuhinga mō SEO ā-rohe mō ngā kaihokohoko, mō ētahi atu kōrero taipitopito mō te whakamahi i te SEO ā-rohe.

Te Waihanga i tētahi Rautaki SEO - Whakatipuhia tō Haerenga Wao ki te SEO

Ma te rautaki SEO ka hoatu he mahere marama mo nga mea e tika ana kia mahia hei whakapai ake i te tirohanga o to paetukutuku. Ko te rautaki SEO matawhānui me awhina koe ki:

• Tāutuhia ō whāinga SMART - kei te hiahia koe ki te whakanui ake i te maha o ngā manuhiri ki tō paetukutuku, ki te whakapiki i tō hua mā te hokohoko ipurangi, ki te huri i ngā manuhiri ki te paetukutuku hei kiritaki, ki te whakapai ake rānei i te mōhiotanga ki te waitohu?
• Kia mōhio ki tō hunga whakarongo - ko wai tonu tō hunga whakarongo, ā, he aha tā rātou e hiahia ana? Waihangahia he āhua kaihoko, e tautuhia ai e koe ngā āhuatanga motuhake, ngā matea, ngā mea e hiahiatia ana, ngā āhuatanga e pāngia ai koe, me ngā mōhiohio taupori mō tō hunga whakarongo.
• Rangahauhia ngā kupumatua - whakapaua te wā ki te tautuhi i ngā kupu me ngā rerenga kōrero e whakamahia ana e tō hunga whakarongo ki te kimi hua, ratonga rānei pērā i tāu. Whakamahia ngā taputapu kupumatua hei āwhina i te kimi i ēnei, tautuhia te kaupapa ina tonohia te kupumatua (hei hoko, hei mōhiohio) ā, ko te mea pai ko te whiriwhiri i ngā kupumatua he nui te tere rapu, he iti hoki te whakataetae. Ko te nuinga o te wā he kupumatua hiku roa, he tino motuhake engari he iti ake te rahinga rapu.
• Waihangahia he ihirangi ahurei, kounga teitei - mā tō rangahau kupumatua ka kitea ngā kupu me ngā kīanga e whakamahia ana e tō hunga whakarongo i roto i ngā miihini rapu, ā, ka taea e koe te whakamahi i ēnei hei ārahi i a koe ki te whakarārangi i ngā kaupapa motuhake hei tuhituhi māu ki tō paetukutuku.
• Te tātari i to mahi SEO - mā te mōhio ki te pānga o āu mahi ka taea e koe te mahi i ngā huringa ina hiahiatia.

Kei raro nei kua whakauruhia e matou he rarangi o nga mahi whanui ka taea te whakarereke hei whakatutuki i nga hiahia o to paetukutuku. Kei roto pea i te rautaki SEO whanui:

• He arotake ihirangi - mahi mā roto i tō paetukutuku ki te tautuhi i ngā wāhanga ihirangi e kaha ana, me ērā e taea te whakapai ake. He aha ngā ihirangi me whakahou ake, he whārangi tawhito rānei āu me tuku ki ngā whārangi hou ake?
• Te mahere kupumatua - he aha āu kupumatua matua? Ka tīmata i tētahi whārangi pou (te whārangi tino nui mō taua kaupapa) ka neke atu ki ngā whārangi rōpū? He aha ngā kupu me ngā kīanga e whakamahia ana e koe hei hono i waenga i ngā whārangi o tō paetukutuku?
• Nga aratohu ihirangi - ko ēhea ngā pūkenga SEO o te whārangi e whakamahia ana e koe? Ngā pane, ngā whakaahuatanga meta, ngā ingoa kōnae, ngā whakaahua kua tiakina.
• Maramataka ihirangi - whakamaherehia ō ihirangi mō te hauwhā, mō te tau rānei e whai ake nei. Ko ēhea ngā kaupapa e arotahi ana koe, ā, āhea? He aha ngā ihirangi o nāianei ka taea e koe te whakamahi anō, ko ēhea ngā ihirangi me whakahou, ā, he aha tāu kaupapa mahi mō tēnei?
• Te whakapakari i te whakawhirinaki - waihanga ihirangi mana, whakamahi i ngā rangahau take, ngā whakaaturanga, kohikohi me te tohatoha raraunga e pā ana ki ō hua, ratonga rānei ki ngā manuhiri o tō pae.

Ngā Utauta SEO me ngā Tātari Whai Hua

Pērā i te wā e whakamahi ana koe i te pānuitanga utu, i te utu mō ia pāwhiri rānei, he mea nui kia aroturukihia te mahi a ō mahi SEO. Mā te aroturuki koe e whakaatu he aha te mea e mahi ana me te aha me aro atu koe, me whakamātau rānei i tētahi rautaki SEO hou. He maha ngā taputapu SEO ipurangi me ngā kōwhiringa pūmanawa tātari hei whiriwhiri māu, he maha o ēnei he kore utu hei whakamahi.

Ko ngā tauira o ngā taputapu SEO ipurangi me ngā kōwhiringa pūmanawa tātari ko:

• Papatohu Rapu Google – e whakaatu ana i ngā patai rapu me ngā take taupū
• Tātaritanga Google – ka whai i nga manuhiri, nga huringa, me nga whanonga
• Ngā taputapu rangahau kupumatua – āwhina i a koe ki te kimi i ngā kupumatua tika
• Ngā taputapu SEO o te Ao Paetukutuku - nga waahanga SEO kua hangaia mo te arotau i nga taitara meta, whakaahuatanga, ingoa ingoa me te hanga maherepae

Pānuihia tā mātou tuhinga Ngā Utauta SEO Pai rawa atu kia mōhio ai koe ki ngā taputapu SEO kore utu me ngā taputapu SEO utu.

Ngā Aromatawai SEO me te Tiaki Tonu

He mahi tonu te arotau i te SEO o tētahi paetukutuku, ā, me arotake tonu. Mā te whakahaere i ngā arotakenga SEO auau ka āwhina i a koe ki te tautuhi i ngā āhuatanga e kaha ana te arotautanga miihini rapu o tō paetukutuku, me ērā e hiahia ana kia whakapaitia. He maha ngā kōwhiringa pūmanawa arotake paetukutuku e wātea ana i te ipurangi, me ngā putanga utu me ngā putanga kore utu tae atu ki a Ubersuggest, Semrush, SEOptimer me Screaming Frog. Ko te raruraru, kia whiwhi ai koe i te hua nui mai i tētahi arotakenga tukutuku, me mārama koe ki tāu e hiahia ana mai i a ia me te tikanga o ngā hua.

I te tīmatanga, rapua he pūmanawa arotake SEO taketake hei hoatu ki a koe ngā mōhiohio e pā ana ki ngā mea o tō paetukutuku:

• te hokohoko - ngā miihini rapu, ngā pānuitanga utu, ngā URL tika
• te kitea o te paetukutuku i roto i a Google
• nga hononga pakaru, nga taitara meta kua ngaro, nga tuhinga taapiri ranei
• ngā pane ngaro, te tuhinga alt o te ahua me ngā tohu meta hē/ngaro
• ngā kupumatua e whakataurangahia ana e koe, me ngā taunakitanga mō ngā kupumatua me mahi koe ki te whakatauranga mōna
• backlinks me te kounga hono katoa
• ngā taunakitanga, tae atu ki tētahi mahere mahi matua

He mea nui kia maumahara, ehara i te mea me whakatika ngā mea katoa e pā ana ki te arotake paetukutuku. Whakapaua tō wā ki te arotahi ki ngā taunakitanga matua.

Ngā Auahatanga me te SEO ā-Mārama

• rapu reo
• Ihirangi hanga AI me SEO
• whakautu arotautanga pūkaha (AEO)
• te arotautanga miihini whakaputa (GEC)
• ngā hua whai kiko me ngā raraunga hanganga

Ehara i te mea ko Aotearoa anake te kaupapa matua o te paetukutuku. Ka hokona e mātou ngā ingoa rohe, ka whakaratohia he manaaki paetukutuku, me tā mātou kaihanga paetukutuku kore utu me te tūāpapa hokohoko ipurangi ki ngā kiritaki huri noa i te ao!

Ngā Pātai Auau mō te SEO

Hangaia te tipu mo te wa roa me SEO

Ehara te SEO i te otinga tere — he rautaki mō te wā roa. Engari mā ngā taputapu tika, te whakapau kaha tonu, me te tūāpapa paetukutuku katoa-i-te-kotahi a Website World, ka taea e koe te hanga i tētahi aroaro ipurangi e kukume mai ana i ngā manuhiri me te whakatipu i tō pakihi.

Me timata i tenei ra - Whakamātauria te Ao Paetukutuku mō te kore utu me te arotau i to pae mo Google.