I tēnei ao matihiko o ēnei rā, kei te whakatere haere ngā pakihi iti i tētahi ao ipurangi e piki haere ana te kikī. Hei tū motuhake, hei kukume hoki i te hunga whakarongo tika, ehara i te mea whiriwhiri te mōhio ki te SEO i runga i te whārangi; he mea nui. I te mea ko ngā miihini rapu te huarahi ki ō kaihoko pea, mā te arotau i ngā ihirangi, ngā hanganga, me ngā huānga o tō paetukutuku ka taea te whakapai ake i tō tirohanga me te akiaki i ngā manuhiri ki tō paetukutuku.
Ko te whakaahuatanga meta kua oti te hanga e kore e whakarapopoto noa i o ihirangi; ko te tikanga he panui mo to wharangi. Ko to whakamaarama te mea e whakatenatena ai te kairapu ki te whiriwhiri i to pae ki runga ake i ta te kaiwhakataetae. Ka taea e te whakaahuatanga meta kaha te whakapai ake i to reeti paato (CTR), ka nui ake nga manuhiri mai i a Google!
Ahakoa kei te hanga koe i tō toa ipurangi tuatahi, kei te whakahaere rānei i ngā paetukutuku pakihi maha, ka māmā ake te SEO i a Website World — engari he mea nui te mōhio ki te aha me te take. Ka ārahi tēnei rārangi arowhai i a koe i ngā mea katoa e tika ana kia mōhiotia e te hunga tīmata me te mahi hei arotau i tā rātou pae Website World kia pai ake ai te tūnga o Google. Tikiake i tō rārangi arowhai SEO kore utu i konei.
Ko te hanga hononga he mahi ki te whiwhi hononga mai i ētahi atu paetukutuku ki tō paetukutuku. He rite ēnei hononga ki ngā pōti whakawhirinaki, e whakaatu ana ki a Google he pono, he whai hua hoki ō ihirangi.
I roto i tenei aratohu mo te timatanga, ka haere maatau he aha te hanga hononga, he aha te mea nui, me pehea koe e timata ai me nga rautaki haumaru, whai hua hei hanga angitu SEO mo te wa roa.
E hiahia ana te katoa kia kitea rātou e ngā miihini rapu, engari he tokomaha o tātou kāore i te mārama ki te mahi a te katoa. Me pēhea te whiriwhiri a Google ko ēhea paetukutuku hei whakaatu tuatahi? He aha te take i mua ai te paetukutuku a taku hoa whakataetae i taku ahakoa he rite tonu ā mātou hua e hoko ana?
He mea nui tēnei ki te whakatauranga o tō paetukutuku. Kia hohonu ake tā tātou tirohanga ki te SEO me ngā whakatauranga o tō paetukutuku.
Ko te waahanga hua SEO e pa ana ki nga mea i mahia hei whakanui ake i te ahua o te wharangi waahanga takitahi ka kitea, ka whakaatuhia e te miihini rapu i roto i nga SERPs (nga wharangi hua rapu engine).
Ka taea te mahi i te arotautanga SEO o ngā kāwai hua i ngā wā katoa, pērā i ngā mahi SEO katoa. I roto i tēnei tuhinga kua whakarārangihia e mātou ngā painga matua ka puta mai i tēnei mahi, me ētahi mahi arotautanga matua e rima ka taea e koe te mahi mō ō kāwai hua.
Ko te SEO mō ngā whārangi hua he mahi hei whakanui ake i te kitea o ngā hua mā te whakamahi i ngā tikanga ka taea te whakanui ake i ngā tūranga i ngā whārangi hua rapu, i ngā whārangi SERP rānei. Ka tūhuratia e mātou ngā mea ka taea e koe te mahi hei whakanui ake i tō kitea ipurangi.
Ko te subdomain, e mohiotia ana ko te rohe tamariki, he rohe taumata tuatoru e whakamahia ana hei whakarite ihirangi i roto i te paetukutuku. He wahanga o te ingoa rohe nui ake, he maamaa ake mo te tangata ki te mahara ki tetahi wahitau paetukutuku.
Ko ngā tūtohu pane, e mōhiotia ana ko ngā pane whārangi, he wāhanga hē o te SEO. Nā tēnei, he maha ngā wā ka whakamahia hētia, ka kore rānei e whakamahia. Heoi, he ngāwari ki te whakatinana, ā, ka taea te āwhina ki te whakapai ake i tō SEO.
E rua nga kupu e rangona nuitia ana ko SEO me AdWords. He kaitakaro nui enei e rua i roto i te SEO, i te waahi arotautanga miihini rapu ranei, he mea katoa kia kitea to pakihi e nga miihini rapu.
Ko te SEO mō ngā whakaahuatanga hua e pā ana ki ngā mea e mahia ana e koe mō, me runga hoki i ō whakaahuatanga hua takitahi hei whakanui ake i tō rātou kitea i runga ipurangi. Ka ārahi mātou i a koe i roto i ngā mahi hei mahi māu ina tuhi whakaahuatanga hua e pai ana ki te SEO, me ngā taipitopito e hiahiatia ana e ō kaihoko ina whakatau ana rātou ki te hoko.
Ka taea e taatau te kawemai i nga paetukutuku mai i te nuinga atu o nga CMS me nga papaa hokohoko, ma te pupuri i te wai hono SEO tino pai me te taapiri katoa o te tauira me nga ihirangi.
Mena ko te whakaputa i to SEO kei runga i to raarangi mahi, he maamaa! I mua i to tiimata ki te hopu me te kowhiri i tetahi tohunga ngaio SEO hei utu, he mea nui te whakapakari ake i a koe ki nga kaupapa o SEO.
Ko te SEO, te arotautanga miihini rapu rānei, he mahi e mahia ana e koe hei āwhina i tō paetukutuku kia kitea, kia teitei hoki te tūnga i roto i ngā hua rapu.
He mea uaua te arotautanga miihini rapu. Engari, ehara i te mea he mea kore e taea, he mea uaua rawa rānei māu. Kua kohikohia e mātou he rārangi o ngā tohutohu SEO e waru ka taea e koe te mahi mō tō ake paetukutuku.
He taputapu pai ngā tohu meta e tika ana kia mārama, kia whakamahia hoki e ngā rangatira paetukutuku katoa. I roto i tō CMS, he wāhi motuhake hei whakauru atu, hei āwhina i te whakapai ake i te SEO o tō paetukutuku.
Ka tirohia e matou he aha te whakamahi i ia potae tae me te awhina i a koe ki te whakatau ko tehea me whakamahi koe mo te SEO o to paetukutuku.
Te whakamārama taipitopito atu mō te aha te SEO potae mā me pēhea te whakamahi haumaru hei whakapiki i ngā manuhiri ki tō paetukutuku.
Ka whakamāramahia e mātou he aha te tikanga o te SEO pōtae pango, me ētahi rautaki me karo e koe i runga i tō paetukutuku.
He aha nga rereketanga i waenga i te arotautanga miihini rapu me te maakete miihini rapu? Ka tirotirohia e matou enei, me te awhina i a koe ki te whakatau ko tehea tetahi, e rua ranei, me whakamahi koe mo to paetukutuku.
He hua whakamiharo āu e pai ana mō ngā koha Kirihimete i runga i tō paetukutuku. Ko te SEO Kirihimete te mea e hiahiatia ana e koe kia kitea ai, kia hokona atu ai hoki.
Ka tirohia e mātou ngā wāhanga matua o Google, ngā painga o te whakatutuki i aua wāhanga, me pēhea te arotau i tō paetukutuku kia tutuki ai aua wāhanga.
I te mea he rangatira paetukutuku, he mea nui kia mohio koe he aha te kaupapa rapu me pehea te arotau i to ihirangi mo taua mea. Ka matapakihia e matou enei mea e rua i roto i tenei tuhinga korero.
Akohia he aha te rangahau kupu matua, he aha te mea nui mo te SEO o to paetukutuku me nga whakaaro mo te waahi ka kitea nga kupu matua tika.
Akohia me pēhea te whiriwhiri i ngā kīanga kupumatua pai rawa atu mō tō paetukutuku hei whakapai ake i ō tūnga i roto i ngā miihini rapu, me te wāhi hoki hei tāpiri i aua kīanga ki tō paetukutuku.
Ako atu mō te SEO ā-rohe mō ngā kaihokohoko, tae atu ki tōna āhua me pēhea te kukume i ngā manuhiri ki te paetukutuku ā-rohe me te kukume i te tini o te tangata ki tō toa tūturu!
Ko te whakaahuatanga meta tetahi o nga ngā tohu meta Ka taea e koe te whakamahi hei whakapai ake i te SEO o tō paetukutuku. Ka whakamāramahia e mātou he aha ēnei me ngā mahi pai rawa atu ina tuhia ana mō ia whārangi o tō paetukutuku.
Ka whakamaramatia e matou he aha te tohu tohu pae tukutuku, nga take taurangi pae noa ka mohio koe me te matapaki mena he raru ranei me maaharahara koe, kaore ranei.
Ka matapakihia e mātou he aha te whārangi taunga me tana mahi, ka whakamāramahia he aha te arotautanga o te reiti tahuritanga, ngā āhuatanga o te whārangi taunga, me pēhea te arotau i te whārangi taunga hei whakapiki i tōna reiti tahuritanga, me te hiranga o ēnei mea katoa.
Akohia he aha te arotakenga CRO wharangi tauranga, he aha nga waahanga e 8 e hiahiatia ana i te wa o te arotake, kia piki ake ai o reiti whakawhiti.
E rima ngā mahi hei whai māu ina tuhi ihirangi ana koe mō tō paetukutuku hei āwhina i a koe ki te whakapiki i tō tūnga i roto i ngā miihini rapu.
Ka whakamāramahia e mātou ngā take e hiahia ana koe ki te whakapai ake i ngā ihirangi o tō paetukutuku, me te tohatoha i ētahi tohutohu mō te tuhi ihirangi angitu mō tō paetukutuku.
I rongo mo te reiti tāwhana, engari kaore i te tino mohio he aha te tikanga? I kitea he aha te reiti tāwhana o to pae me te hiahia ki te mohio me pehea te whakarereke? Ka whakautua e matou enei patai e rua mo koe.
Ia tau, neke atu i te 400 nga whakahoutanga algorithm rereke i mahia e Google, a ka whai waahi pea ki te pa ki te rangatira o to paetukutuku. Ka whakamaramatia e matou he aha te algorithm, he aha i whakarereketia ai me te aha ka pa ki to paetukutuku i muri i te whakahou algorithm.
Tirohia he tirohanga whānui mō te SEO hokohoko tuihono me ngā mahi motuhake e hiahiatia ana kia pai ai te tūnga o tō paetukutuku i roto i ngā hua rapu a te miihini rapu.
Akohia me pēhea te tuhi ihirangi SEO mō tō paetukutuku hei whakanui ake i te tūranga o tō whārangi, te maha o ngā manuhiri me te whakaiti i tō reiti peke.
Ko Google Analytics 4, GA4 rānei, te āhuatanga tātari tukutuku hou a Google e aroturuki ana i ngā mahi a ngā manuhiri i runga i ngā paetukutuku me ngā taupānga. Nā te maha atu o ngā āhuatanga me ngā raraunga e wātea ana ki a koe i tērā o te putanga o mua, arā, ko Universal Analytics, ka pai ake tō mārama ki te taunekeneke a ngā manuhiri ki tō paetukutuku.
Akohia he aha te Google Shopping Experience Scorecard me te waahi ka taea e koe te whakarite mo to pakihi.
Rapua he aha nga karetao e toro atu ai ki to paetukutuku, te momo korero ka kohia e ratou me ta raatau mahi.
Ka matapakihia e mātou me pēhea te tatau i te arotautanga o te reiti tahuritanga o tō paetukutuku, te tātari i te reiti tahuritanga, te whakatakoto i ō whāinga tahuritanga, te whakawhanake i tō mahere CRO me ētahi o ngā rautaki CRO hokohoko tuihono ka taea e koe te whakatinana i roto i tēnei aratohu whakamōhio.
He kore utu te haere mai o ngā tāngata ki ngā miihini rapu, e wātea ana i ngā wā katoa, ā, e whakawhirinaki ana ki te pupuri tonu i ngā taumata SEO teitei o tō paetukutuku hokohoko ipurangi. Ko te tikanga o te SEO pai ko te tūnga teitei o tō paetukutuku i roto i ngā whārangi hua miihini rapu, ko te mea pai ko roto i ngā rārangi 10 tuatahi o te whārangi 1. Hei whakatutuki i tēnei, me whakamahi i ngā taputapu SEO hokohoko ipurangi, ā, ka tohaina atu e mātou ngā mea pai rawa atu ki a koe i tēnei rā.
Kei te tino mārama haere te tokomaha o te hunga e whakamahi ana i te rapu reo i roto i ngā miihini rapu, nō reira he mea nui kia arotauhia ō ihirangi mōna. Ka tohaina e mātou ngā rautaki hei whakarite kia arotauhia ō ihirangi ki te reo.
Ko te rautaki SEO he mahere e whakauru ana koe i nga korero mo te whakapai ake i te tirohanga o to paetukutuku ki nga hua miihini rapu. Ka whakarārangihia e to rautaki te tukanga ka whakamahia e koe ka whai ake, ka nui ake te tuku i nga hokohoko paetukutuku kore utu, kore utu ranei. I tenei ra ka hikoi matou ki a koe ki te hanga i to ake rautaki SEO.
He taputapu pai te whai blog i tō paetukutuku hei whakamahi hei kukume i ngā manuhiri ki tō paetukutuku mai i ngā miihini rapu. Ko te Blog SEO te tuhi, te arotau me te whakaputa i ngā blog kua hangaia kia pai ai te tūnga i roto i ngā miihini rapu. Kei roto i tēnei ko te whakaoti i te rangahau kupumatua, te tuhi ihirangi kounga teitei, te whakamahi i ngā rautaki SEO kei runga i te whārangi me te whai i ngā hononga mai i ētahi atu paetukutuku ki ō pou blog.