eCommerce Features Your Online Store Needs
An effective eCommerce store needs to do more than listing products and processing payments. Website builder platforms need to provide advanced features to automate workflows, scale operations, build customer relationships and transform visitors into loyal customers.
Website World stands out as a powerful eCommerce solution with advanced eCommerce features available to all users. An all-in-one website builder, eCommerce functions, domains and web hosting, Website World's platform provides exactly what a successful eCommerce business requires.
Website World's eCommerce Features
Advanced eCommerce features improve customer experience levels resulting in higher conversion rates, and streamlined business practices. Our free website builder service contains all the nuts and bolts you need to build your online store. Shopping carts, bulk emailer, member logins, order management and content management are all integrated into one control panel. Nearly all our eCommerce features are included on all plans, however the kōwhiringa mahere manaaki will relate to various usage indicators. nine eCommerce features we provide are:
1. Flexible & Integrated Shopping Cart + Payment Gateways
You need to have a website which runs a shopping cart seamlessly, offers multiple payment options and which does not collect any additional transaction fees to keep your profits high and the buyer experience easy. Website World provides a free shopping cart, integrates with over 20 different payment gateways (including Afterpay, Stripe, PayPal and Windcave) and does not change any transaction surcharges.
2. Unified Point-of-Sale & Stock Sync across Channels
You need the ability to track inventory sold through both a face to face retail store and an online store. Website World has an integrated POS or point of sale system which provides you with real time inventory data, so you can sell online or in person without overselling.
3. Wholesale, B2B Pricing & Trade Features
You need the ability to offer VIP, B2B or trade pricing to customers, plus have targeted discount pricing mechanisms. Website World gives you a website which caters to both wholesale and retail customers, and provides 8 additional wholesale pricing tiers, unlimited unique prices for individual members, VIP pricing, customer discount rates, quantity price rates, sale and discount pricing.
4. Reward Points Loyalty Scheme
You need a loyalty points system to encourage repeat business and for customer referrals. Website World's eCommerce platform includes a loyalty points system, whereby customers can earn points on their purchases and referrals. Once they have enough points, you choose their reward of discounts or free products.
5. Freight Calculator & Courier Integrations
You need more than one option or rule when setting up freight. Website World provides a freight calculator which follows rules you set to calculate freight costs. Address auto completion, address verification, rural delivery detection and integrated freight pricing are also available. Website World's platform also integrates with several popular courier companies, making order fulfilling easy.
6. Design Flexibility & SEO Tools
You need an online store which gives you the freedom to design your website to suit your needs. Website World's easy to use drag and drop and content box editors do just this, giving you the flexibility you need to create the exact look and function you want. Website World also has built in and easy to use SEO tools, including full access to all meta tags, meta titles, meta descriptions, SEO friendly filenames/URLs, Heading types and keyword identification.
7. API & Integration Ecosystem
You need to use additional types of programs, such as for for inventory, courier or accounting purposes. Website World has several way you can automate your business using integration with our platform partners. Their partners include Accounting, Inventory, POS, Marketing, Freight/Shipping, Reviews, ERP and Analytics.
8. Sell Digital Files and Vouchers
You need to be able to sell digital products such as eBooks, digital files and images, or digital vouchers. Website World's eCommerce system allows you to sell both physical and digital products, with the digital files being sent out automatically once payment is made through a payment gateway.
9. Advanced User Accessibility
You need more access to design and function tools than is available via our Content Box or Drag and Drop editors. This is not a problem, as with the Website World platform, you will have full HTML, CSS and Javascript access.
At Website World, we're focused on providing users with a great content management system onto which they can create and manage their website. Our free website builder provides a wide range of professionally designed and editable eCommerce website templates to get you started.
Posted: Thursday 18 September 2025
