Best Website Features for Small Businesses

Why Website Features Matter

Every feature on your website serves a purpose. Some help visitors find the information they're looking for, while others improve your visibility in search engines or encourage users to contact your business.

A website with the right functionality can help you:

• Increase your visibility on Google
• Générez plus de demandes de renseignements et de prospects
• Build trust with potential customers
• Improve conversion rates
• Reduce customer support enquiries
• Grow online sales
• Encourage repeat business
• Strengthen your brand reputation

Essential Website Features for Small Businesses

This list of the best website features for small businesses following features aren't simply "nice to have"—they're the foundations of a successful business website. Here are the 10 most essential website features for small businesses:

1. Mobile-Friendly Design

Today, more people browse the internet on their phones than on desktop computers. Whether someone is searching for a plumber, comparing cafés, or buying products online, there's a good chance they're doing it from a mobile device. 

A responsive website automatically adapts to every screen size without users needing to zoom, scroll sideways, or struggle with tiny text. Google also uses mobile-first indexing, meaning it primarily evaluates the mobile version of your website when determining search rankings.

Benefits of a mobile-friendly website include:

• Better user experience
• Higher Google rankings
• Increases enquiries and sales
• Reduced bounce rates
• Faster loading on mobile

2. Fast Loading Speeds

Website speed is one of the most important ranking factors for both search engines and visitors. People expect websites to load within a few seconds. Slow websites often experience higher bounce rates, lower conversions, and reduced visibility in search results. Even a one-second delay can increase the likelihood of users leaving your site immediately.  A fast website helps with reducing bounce rates, raising conversions and improved customer experiences. 

3. Having Clear Calls to Action (CTAs)

Calls to action or CTA is a sentence or an image which tells your website visitor what to do next. This could be to check out a specific blog, download your eBook, sign up to your mailing list, put your product into their shopping cart or even send you an email. The trick is to craft a CTA which is so appealing, your visitor is compelled to follow your instructions.

Every page should include a CTA to encourage visitors to take the next step. Examples include Get a Quote, Book Online, Call Now, Buy Now and Contact Us.

4. Use of Contact Forms

Not every customer wants to make a phone call. A simple enquiry form gives visitors an easy way to contact your business at any time. Keep forms short by asking only for essential information such as:

• Nom
• Email address
• Phone number
• Message

The easier your form is to complete, the more enquiries you'll receive. 

5. Use of Trust Signals 

Trust signals are the comments, photos, testimonials and reviews a customer or client makes about your business. These can be on social media, reviews on other websites (including Google Business) or on your own website.

Trust signals also refer to other things that also help demonstrate that your business is legitimate. This includes SSL certificates, the use of trusted payment platforms, third party validation and clear, accessible contact information, privacy policy and T&Cs. 

6. Contact Information

Make it easy for customers to contact you by having a dedicated Contact page which lists your email, phone number and location of your premises. You could also make your contact information easily visible by adding it to the page header or footer. Easily visible contact information helps your business be seen as legitimate. 

Having an About page is also essential, as customers want to learn more about your business to assure themselves of its legitimacy.

7. Use of a Blog 

A blog lets you showcase your industry expertise and works to increase new visitors to your website via search engines. It helps to think as each blog article on your website being a 24/7 advertisement. Blog articles can help you target additional keywords too.

Blog articles can include a variety of topics including product updates, industry advice, how to guides and customer success stories.

8. Website Analytics

Website analytics help you understand how visitors are using your website. The analytics information you will receive does vary depending upon your choice of analytics - AWStats or Google Analytics. Website analytics data usually includes number of visitors, list of popular pages, where traffic originated from, search keywords and visitor behaviours. 

9. SEO Tools

SEO tools are not something that your website visitors would be using, but rather help you to get your website in front of them via search engines. SEO tools help search engines to understand what your website is about, and then display it to their search users. Website World includes comprehensive SEO tools including the ability to set a keyword, meta title, page title, headings, SEO friendly URLs, image alt text and a sitemap.

10. Frequently Asked Questions (FAQs)

Whether you have a separate page, or include a section of questions on different pages, FAQs provide important information to customers by answering some of their most common questions. By including FAQs, you are effectively reducing a barriers to customers purchasing from your business.

By choosing our website builder for your website, you have everything you need to make building a website, selling online and digital marketing as easy as pie!