Common B2B Challenges and Solutions

As a B2B business, selling your product or service to other businesses is likely your top goal. But just like B2C businesses, there are little humps in the road you'll need to overcome and that's where this handy guide will help you. We've identified the most common B2B challenges and sought solutions for each one to help your business achieve.

Common B2B Challenges & How to Solve Them

B2B companies are expected to have 56% of their revenue generated online by 2025. Compare this with the 14% in 2023 and you'll see just how important it is for a B2B company to have an online presence. This presence is best supported through having their own website where they can detail their offerings, capture new leads and grow their online reputation. With B2B buyers wanting a similar shopping experience as B2B shoppers, but having different needs, challenges will arise and solutions are available.

• B2B relationships - traditionally B2B relationships have been personal, with sales people visiting other businesses to promote their offerings. Nowadays this is moving to a more online approach, which is incredibly convenient for both parties. What it lacks though is the human touch and this is where the B2B company needs to work on fixing. This could be achieved in a variety of ways, including personal emails, having a single point of contact, phone calls, Skype meetings and even corporate gifts. 
• Lots of stakeholders - a key problem with making decisions in the B2B sales process is there are lots of stockholders. There is likely to be a wide range of people who have specific roles in the purchasing process who all need information. By giving each stakeholder access to the relevant information through having their own website login where you can control what they can and can't access, you are reducing the time and effort required by the stakeholders to make a decision.
• Payment options - buyers will have specific payment options they prefer to use, making it vital that through your website you can offer them different ways to pay. We offer a wide range of payment gateways for you to use in your website based on your buyers preferences. Trade customers can order now and pay their accounts later if merchants enable this. Retail payment options can be hidden and/or incur transaction fees to encourage the merchants preferred payment method.
• Client relationship management - keeping updated confirmation and pertinent details about each of your B2B clients is important because this is how you can provide them what they need on a personal level. All of our websites include an integrated CRM system that is suitable for B2B customers, recording full customer history, enquiry management, automated campaign manager, reports and data export and many other features. 
• Generating quality leads - lead generation can be achieved through the use of social media channels, in person, via email and through a website. Your website can offer a lead magnet designed to attract your buyers, which they receive access to in return for their name and contact details. You can tailor the information you want to collect from the potential buyer too, which gives you what you need to know to make highly targeted offers. 
• Lack of valuable content - your buyers are going to need to have access to the key content about your offerings in order for them to make an informed purchase decision. The types of content you need to have should be informative, accurate, engaging and customer centric. Detailed product information is key and having a contact form on each product or category page allows the buyers to easily contact you should they have questions. 
• Freight requirements - each of your buyers will have their own specific freight requirements. These requirements will also change depending upon the freight requirements for each individual order they make. Having a freight system that is fully customisable is provided with each of our websites, and you can view the many freight calendar options we have. 
• Bestandsverwaltung - you don't want to sell products that you don't have. Our websites provide real time inventory management so your sales people can see current stock numbers when placing their client's orders. Here are our inventory API options.